The Primary Market Area (PMA) is a defined geographic region from which a business, such as a retail store or real estate development, expects to draw the majority of its customers or tenants. Identifying and understanding the PMA helps businesses to gauge market demand, optimize marketing strategies, and make more accurate financial projections.
Primary Market Population refers to the population located within a shopping center’s primary trade area. It often forms the majority of the customer base for the shopping center.
