Primary Market Area

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January 1, 1 6 min read Definitions

Primary Market Area Market Analysis Real Estate Retail Market Customer Segmentation Geographic Information Systems (GIS) Market Demand

The Primary Market Area (PMA) is a defined geographic region from which a business, such as a retail store or real estate development, expects to draw the majority of its customers or tenants. Identifying and understanding the PMA helps businesses to gauge market demand, optimize marketing strategies, and make more accurate financial projections.