Negotiation Strategy

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January 1, 1 7 min read Definitions

Reservation Price Buyer's Limit Negotiation Strategy Real Estate Transactions Market Value Purchase Affordability

Reservation price refers to the highest price a buyer is willing to pay for a property while still achieving his or her primary objectives such as keeping monthly payments affordable or paying no more than market value for the property. A buyer negotiates to keep the sales price at or below this price point.