Market Share

Capture Rate
Capture rate is a key metric in real estate that measures the sales or leasing rate of a particular development compared to all developments in the market area. This rate helps developers and investors gauge the market performance of a specific project within a competitive landscape.
Going Concern Value
Going Concern Value represents the entire value of a business, including not just its tangible assets if liquidated, but also the additional premium it commands for being an ongoing, unified organization with operational business components like customers, existing workforce, market share, and established credit lines.
Market Capture
Market Capture, also known as Capture Rate, is a vital real estate metric that measures the share of a particular property or set of properties in relation to the overall market demand.
Market Penetration
Market penetration, synonymous with capture rate in real estate, measures the share of a market that a particular company or project has secured. This data point is critical for assessing the success of marketing strategies and the competitive positioning of a real estate venture.
Residual Demand
Residual Demand refers to the amount of product (such as houses, office space, or building sites) that a specific provider can expect to sell in a particular market. This concept involves understanding the provider's expected market share within a competitive market, influenced by factors such as the attractiveness of the provider's product compared to the competition and how well the existing market is currently served.

Real Estate Lexicon

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