Market segmentation is the process of defining the socioeconomic characteristics of the demand for a specific property or properties. It helps in identifying and targeting the right audience for real estate projects and listings.
PRIZM (Potential Rating Index for Zip Markets) is a market segmentation tool utilized by marketers to identify target demographics for various products and services. Developed by Claritas, it categorizes populations based on socioeconomic data, housing, and lifestyle attributes.
