Customer Targeting

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January 1, 1 5 min read Definitions
PRIZM
PRIZM Market Segmentation Demographics Socioeconomic Data Lifestyle Attributes Real Estate Marketing Customer Targeting
PRIZM (Potential Rating Index for Zip Markets) is a market segmentation tool utilized by marketers to identify target demographics for various products and services. Developed by Claritas, it categorizes populations based on socioeconomic data, housing, and lifestyle attributes.
Read more about PRIZM.

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