Market Area refers to the geographic region from which one can expect to draw the primary demand for a specific product or service offered at a fixed location. It helps businesses and developers comprehend and delineate their potential customer base.
Primary Market Population refers to the population located within a shopping center’s primary trade area. It often forms the majority of the customer base for the shopping center.
A trade area, also known as a market area, refers to the geographical region from which a business, especially a retail or service enterprise, draws its customers. This concept is crucial in real estate and retail industries for strategic planning, marketing, and site selection.
