Baby Boomers are individuals who were born during the years after World War II, generally defined as 1946–1964. This group represents a sizable portion of the consuming public, and their spending habits and lifestyle have a powerful influence on the economy.
Echo Boomers represent the children of Baby Boomers, born from the mid-1970s to the late 1980s. Also known as Generation Y or Millennials, this group formed a significant demographic and influenced housing demand, especially between 1995 and 2006.
Generation X refers to the population cohort born between the early 1960s and early 1980s. This group followed the Baby Boomers generation and has distinct demographic and socio-economic characteristics.
