Definition
Satellite Tenants are retailers or businesses that lease space in a shopping center or mall, positioned around the primary anchor tenants. Unlike anchor tenants, which are large, often nationally recognized stores that drive significant foot traffic, satellite tenants are typically smaller and rely on the foot traffic generated by the anchor tenants to gain visibility and attract customers.
Examples
-
Retail Store in a Shopping Mall:
- A small boutique clothing store situated next to a large department store inside a shopping mall. The boutique store leverages the foot traffic driven by the department store.
-
Food Court Vendors:
- Fast food and casual dining establishments in the food court area adjacent to a supermarket or big-box retailer. These food vendors benefit from the steady stream of customers visiting the larger store.
-
Specialty Services:
- A nail salon or a cellphone repair shop located near a major grocery store within a shopping plaza. These specialty services draw customers who visit the grocery store, which serves as the anchor tenant.
Frequently Asked Questions
What is the role of satellite tenants in a shopping center?
Satellite tenants help diversify the offerings of a shopping center, providing a variety of goods and services that complement those provided by anchor tenants. They contribute to creating a more dynamic and appealing shopping environment, which can attract a broader range of customers.
How do satellite tenants benefit from anchor tenants?
Satellite tenants benefit significantly from the foot traffic generated by anchor tenants. Anchors tend to attract a large number of shoppers, some of whom may end up visiting smaller satellite stores. This can lead to increased sales and customer engagement for satellite tenants.
What types of businesses commonly become satellite tenants?
Common satellite tenants include specialty retailers, personal care services, smaller clothing boutiques, quick-service restaurants, coffee shops, and professional services like optometrists or dental offices.
How is rent typically structured for satellite tenants versus anchor tenants?
Rent for satellite tenants is often higher on a per square foot basis compared to anchor tenants. This difference is due to the anchor tenant’s critical role in driving traffic to the center. However, satellite tenants may also have percentage rent clauses tied to their sales volume.
Can satellite tenants impact the success of a shopping center?
Yes, a well-curated mix of satellite tenants can enhance the attractiveness of a shopping center, offering shoppers a variety of reasons to visit and stay longer. This enhances the synergy among tenants and can increase overall profitability for the center.
Related Terms
- Anchor Tenants: Large, major retailers or department stores intended to be the primary draw for customers in a shopping center.
- Foot Traffic: The flow of customers visiting a retail area or shopping center, crucial for the visibility and sales of both anchor and satellite tenants.
- Gross Leasable Area (GLA): The total floor area designed for tenant occupancy, including both anchor and satellite tenants.
- Percentage Rent: A lease agreement where rent is based on a percentage of the tenant’s sales revenue, often used in addition to base rent.
Online Resources
- ICSC Research: Resources and reports from the International Council of Shopping Centers.
- Shopping Center Business News: Latest news and insights on shopping center leasing and management.
- National Retail Federation (NRF): Industry trends and retail news.
- REIS Reports: Market reports and data analysis on retail spaces.
References
- International Council of Shopping Centers. (2021). “Understanding Retail Real Estate.”
- Cushman & Wakefield. (2020). “The Role of Anchor Tenants in Shopping Centers.”
- JLL. (2019). “Tenant Mix Strategies: Getting the Right Balance.”
Suggested Books for Further Studies
- “Retail Revolution: Will Your Brick-and-Mortar Store Survive?” by Michelle Grant
- “Retail Development” by Ronald Spies
- “Anchor Tenants: The Key to Retail Estate Success” by Mark Matteson