Listing

A listing in real estate refers to a written agreement between a property owner and a real estate agent authorizing the agent to represent the owner in marketing and selling the property. A listing can also refer to the property itself being marketed for sale in the agent's portfolio.

Definition

Listing

A listing in the context of real estate can refer to:

  1. Written Engagement Contract: A legal agreement between a property owner (principal) and a real estate agent (agent), authorizing the agent to perform services related to selling, leasing, or managing the property.

  2. Broker’s Record of Property for Sale: The portfolio or catalog maintained by a broker or real estate agent, listing all properties they have been authorized to sell or lease.

  3. The Property: The actual real estate—such as a house, apartment, commercial building, or vacant land—that is listed for sale through the broker.

Example: Abel employs Baker to find a buyer for his home by giving Baker a listing contract. When prospective buyers visit Baker, they will examine the listings in Baker’s office. If interested, a prospective buyer may wish to visit the listing.

Examples

  1. Exclusive Listing: An agreement where only one real estate agent or broker is given the exclusive right to sell a property for a specified period. If the property is sold within this period, the agent is entitled to a commission, regardless of who finds the buyer.

  2. Open Listing: A non-exclusive agreement that allows multiple agents to market the property simultaneously. The commission is only paid to the agent who succeeds in locating a willing buyer.

  3. Multiple Listing Service (MLS): A comprehensive database used by real estate professionals to list properties, share details, and facilitate sale and cooperation among agents and brokers.

  4. Pocket Listing: A property that a broker does not advertise publicly or does not list on MLS. It is often marketed through private channels.

Frequently Asked Questions

What is a listing agreement?

A listing agreement is a contract between a property owner and a real estate agent granting the agent the authority to promote and sell the property.

How long does a typical listing agreement last?

The duration of a listing agreement can vary, typically ranging from 30 days to six months or more, depending on market conditions and mutual agreement between the owner and the agent.

Can a listing agreement be terminated early?

Yes, listing agreements can generally be terminated early if both parties agree, or if specified conditions are met, such as inadequate marketing efforts by the agent.

What is an MLS?

Multiple Listing Service (MLS) is a database used by real estate agents and brokers to list properties, share information, and find potential buyers.

Are all listings publicly available?

No, not all listings are publicly available. Pocket listings are kept off the public market and are often marketed privately.

  1. Exclusive Right to Sell Listing: The agent has the exclusive right to earn a commission by representing the owner and bringing in a buyer, regardless of who finds the buyer.

  2. Net Listing: A type of listing agreement wherein the agent receives any amount above a specified sales price as a commission.

  3. Commission: The fee paid to a real estate agent for services rendered, typically a percentage of the property’s selling price.

  4. Broker: A licensed real estate professional who manages and oversees brokers or agents and facilitate the sales process.

  5. Principal: The property owner who engages the services of a real estate agent.

Online Resources

  • Realtor.com – Provides comprehensive property listings across the United States.
  • Zillow – Listing service for buying, selling, and renting homes.
  • MLS.com – Nationwide multiple listing service for real estate.

References

  1. National Association of Realtors. Understanding Real Estate Listings. Realtors.org
  2. Drucker, Aaron. Real Estate Contracts: Understanding Listings. Wiley, 2021.

Suggested Books for Further Studies

  1. “The Real Estate Agent’s Guide to Listings” by Tyler Gregory
  2. “Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics” by J. Andrews and J. Barney
  3. “Modern Real Estate Practice” by Fillmore W. Galaty, Wellington J. Allaway, Robert C. Kyle

Real Estate Basics: Listing Fundamentals Quiz

### What does a listing agreement authorize an agent to do? - [x] Market and sell the property - [ ] Take ownership of the property - [ ] Rent out the property - [ ] Redesign the property > **Explanation:** A listing agreement authorizes the agent to market and sell the property on behalf of the owner. It does not grant ownership or rights to rent out or redesign the property. ### What is an open listing? - [x] A non-exclusive agreement that allows multiple agents to market the property. - [ ] An exclusive contract with only one agent. - [ ] A listing that is never shown to potential buyers. - [ ] A secretive agreement with hidden terms. > **Explanation:** An open listing is a non-exclusive agreement, allowing multiple agents to market the property. Only the agent who finds the buyer earns the commission. ### What is the primary benefit of using an MLS (Multiple Listing Service)? - [ ] Facilitates private sales - [ ] Reduces the need for agents - [x] Facilitates cooperation among agents and brokers to share listings and find buyers quickly - [ ] Guarantees a higher sales price > **Explanation:** The primary benefit of using an MLS is that it facilitates cooperation among agents and brokers, sharing listing information to find buyers more efficiently. ### Which listing allows for private marketing of a property by agents? - [ ] Exclusive Listing - [ ] Open Listing - [ ] MLS Listing - [x] Pocket Listing > **Explanation:** A pocket listing is a property not advertised publicly and is marketed privately, often for confidentiality or targeted marketing. ### Can a listing agreement be terminated early if both parties agree? - [x] Yes - [ ] No - [ ] Only after 15 days - [ ] Only by the property owner > **Explanation:** A listing agreement can be terminated early if both the property owner and the agent mutually agree to the termination. ### What must a listing agent do to earn a commission on an exclusive right to sell listing? - [x] Successfully sell the property - [ ] Show the property to at least five buyers - [ ] Rent out the property - [ ] Redesign the property > **Explanation:** In an exclusive right to sell listing, the agent earns a commission by successfully selling the property, regardless of who finds the buyer. ### What happens if multiple agents participate in an open listing, and one finds a buyer? - [x] Only the agent who finds the buyer earns the commission. - [ ] All participating agents split the commission. - [ ] The property owner decides who earns the commission. - [ ] None of the agents earn the commission. > **Explanation:** In an open listing, only the agent who finds the buyer earns the commission, encouraging competition among agents. ### What is the principal referred to in a listing agreement? - [x] The property owner - [ ] The real estate agent - [ ] The potential buyer - [ ] The listing price > **Explanation:** The principal in a listing agreement is the property owner who employs the agent to sell or market the property. ### In what type of listing does the agent earn any amount above a specified sales price? - [ ] Exclusive Agency Listing - [ ] Open Listing - [x] Net Listing - [ ] Pocket Listing > **Explanation:** In a net listing, the agent earns any amount above a specified sales price, providing an incentive to sell at a higher price. ### Why might a property owner choose an exclusive listing? - [x] To ensure only one agent is committed to marketing the property - [ ] To minimize marketing efforts - [ ] To allow multiple agents compete for a commission - [ ] To avoid paying a commission > **Explanation:** A property owner might choose an exclusive listing to ensure that only one agent is fully committed and focused on marketing the property, possibly resulting in more dedicated sales efforts.
Sunday, August 4, 2024

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